Are You Having Fun Sex Often Enough?
The Need for SEX COACHING

Low sexual occurrence among busy couples is epidemic. A conservative statistic claims over 40 million North American couples endure this harsh reality. Does that mean having great sex is a lost cause?

Luckily, Dr. Trina Read has opened a sex coaching practice to help those couples achieve fresh, fun and meaningful sex.

The list of reasons why a healthy sex life is almost nonexistent includes children, career, medication and menopause. This lack of intimacy and sex drains the couple’s vitality by 65 to 70%; conversely when couples feel sexually fulfilled it adds about 15 to 20% vitality to their relationship.

Dr. Trina Read, who has been speaking and educating couples all over the world, emphasizes that keeping affection, intimacy and sex on a relationship’s radar doesn’t have to be complicated; in fact it’s pretty easy. Couples simply need the right tools.

Unfortunately, because there’s a lot of shame associated with a lackluster sex life couples try—and usually fail—at the DIY way of fixing their relationship. Instead a couple needs to have a trained professional, like Dr. Read, assess their unique situation and give them suggestions and resources to help get their sex life back on track. Saving them time, effort, and usually, a lot of heart ache.

Solutions to their sexual woes comprise: learning how to communicate assertively; appreciating each other’s sexual wants and desires; creating intimacy in and outside the bedroom; initiating new ideas; and breaking though inhibited barriers.

Up until now couples who didn’t want to become another divorce statistic found it difficult to find help. This is a big reason why Dr. Trina Read decided to open her Sex Coaching practice located in the Chronos Apollo clinic. Her practice will include one-on-one sessions with satellite offices opening in Edmonton and Red Deer within the next year. She will also offer the coaching service over the phone and on-line and will be creating an on-line audio series in 2009 (on enjoysexagain.com) for those who prefer the time flexibility and lower cost.

Dr. Trina Read finds the most rewarding aspect of sex coaching is that, for the most part, couples simply need a sexual tune-up. They love each other, have a good relationship and therefore getting their sex life back on track is relatively straightforward. She confides, “Watching a couple walk away hand-in-hand, knowing they’re going home to have some great sex always brings a smile to my face.”

The two most common questions are: What is sex coaching? and What is the difference between a sex coach and a sex therapist? Dr. Trina Read explains, “Both are important and yet serve two very different client needs. Although sex coaching may be inspired by certain therapeutic approaches, the ultimate goal is to help individuals and couples experience more frequent and a better quality of sexual fulfillment. Therapists, on the other hand, deal with a pathological model and diagnose dysfunction and problems.” Indeed, Dr. Trina has a list of qualified therapists she recommends after assessing the issue is about marital breakdown, infidelity or past traumatic sexual events.

“Sex coaching is about taking a couple’s sex life from blah to fab, making it better now and into their many years together.” She adds with a smile on her face, “I really love my job.”

About Dr. Trina Read
Dr. Trina Read is the author of four books: Till Sex Do Us Part: Make Your Married Sex Irresistible (Key Porter, January 2009), and Everything You Wanted to Know About Sex: Volumes I, II, & III. She is a regular TV and radio guest, an international speaker, magazine columnist and has a doctorate in Human Sexuality. She lives in Calgary with her husband, son and two Jack Russell terrors.

Dr. Trina Read’s media kit is available upon request or go to her website, www.trinaread.com and click on the “Media” link.
www.trinaread.com www.enjoysexagain.com

Dr. Trina Read’s practice:
Chronos Apollo
Suite 518-922 5 Avenue SW,
Calgary, AB, T2P 5R4
(403) 237-2353